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Nike - Mission Statement

Nike Mission Statement

NIKE

www.nikeinc.com

OUR MISSION:

TO BRING INSPIRATION AND INNOVATION TO EVERY ATHLETE* IN THE WORLD

*IF YOU HAVE A BODY, YOU ARE AN ATHLETE

 

Most companies embrace diversity.

Not Nike.

We soak it up. We squeeze it out. We want it to drip over everything Nike does. Because without diversity of opinion, diversity of background, diversity of perspective, the Idea grows fallow. Or worse, it vanishes altogether. The mission is to harness diversity and inclusion to inspire ideas and ignite innovation.

And you know as well as anyone: if there is no idea, there is no Nike.

To accomplish this mission, the D&I team:

  • Shares the fundamentals of diversity and inclusion to build awareness and understanding
  • Uses diversity and inclusion to inspire new ideas
  • Encourages connections between unlikely players

At Nike, D&I is the Power of &.

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