The mission statement at Facebook is a good example of putting a set of values with clarifying behaviors associated with each Value.
About: The Facebook Page celebrates how our friends inspire us, support us, and help us discover the world when we connect.
Mission: Founded in 2004, Facebook’s mission is to give people the power to share and make the world more open and connected. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.
Focus on Impact
To have the biggest impact, we need to focus on solving the most important problems. It sounds simple, but most companies do this poorly and waste a lot of time. We expect everyone at Facebook to be good at finding the biggest problems to work on.
We have a saying: “Move fast and break things.” The idea is that if you never break anything, you’re probably not moving fast enough. At Facebook, we’re less afraid of making mistakes than we are of losing opportunities.
We have another saying: “The riskiest thing is to take no risks.” In a world that’s changing so quickly, you’re guaranteed to fail if you don’t take any risks. We encourage everyone to make bold decisions, even if that means being wrong some of the time.
We believe that a more open world is a better world. The same goes for our company. Informed people make better decisions and have a greater impact, which is why we work hard to make sure everyone at Facebook has access to as much information about the company as possible.
Build Social Value
Facebook was created to make the world more open and connected, not just to build a company. We expect everyone at Facebook to focus every day on how to build real value for the world in everything they do.