All core values
Performance

Competence

Being genuinely good at your craft — and keeping it that way as the work evolves.

Behaviors

  • Maintains current skills deliberately
  • Knows the limits of their expertise
  • Delivers work that needs no rescue

Anti-patterns

  • Confidence without substance
  • Skills frozen at hire date
  • Hiding gaps instead of closing them

Reinforce it with

  • Learning budgets with expectations attached
  • Craft reviews and peer feedback
  • Hiring and promotion that test real skill
Competence is the quiet foundation every other value stands on.