All core values
Performance

Data-driven decisions

Letting evidence, not seniority or volume, settle disagreements.

Behaviors

  • States the metric before the opinion
  • Shows the data behind a recommendation
  • Changes position when numbers say so

Anti-patterns

  • Cherry-picking supportive charts
  • Analysis used to stall decisions
  • Loudest voice wins

Reinforce it with

  • Shared dashboards
  • Decision docs with evidence sections
  • Post-launch measurement rituals
Data keeps power from deciding what should be decided by reality.