All core values
People

Empathy

Understanding what it's like to be the other person before designing for them.

Behaviors

  • Asks how a change will land for the team affected
  • Listens for what isn't said
  • Designs for the worst day, not the best

Anti-patterns

  • Logic without care
  • 'Tough love' that is mostly tough
  • Empathy only for people like us

Reinforce it with

  • Shadowing customers and teammates
  • Inclusive design reviews
  • Manager training on listening
Empathy is what keeps performance human.