All core values
Performance
Excellence
Caring how the work is done, not just whether it ships.
Behaviors
- Sweats the second draft
- Refuses to ship known broken things
- Defines 'done' before starting
Anti-patterns
- 'Good enough' as a permanent setting
- Hero culture covering for poor process
- Quality only when leadership is watching
Reinforce it with
- Quality bars and definitions of done
- Craft reviews
- Time budgeted for polish, not just delivery
Excellence is contagious — and so is its absence.