All core values
Performance
Focus
Saying no to good opportunities so the great ones get the energy, time, and talent they deserve.
Behaviors
- Names the one or two priorities that matter most
- Kills projects that no longer deserve resources
- Protects the team's attention from random work
Anti-patterns
- Pretending everything is a priority
- Starting more than finishing
- Context-switching as a badge of honor
Reinforce it with
- Quarterly stop-doing lists
- Protected focus blocks
- Leadership visibly saying no to distractions
Focus is the courage to disappoint in order to deliver.