All core values
Performance
Impact
Choosing the work that changes the trajectory of customers, teammates, or the organization.
Behaviors
- Prioritizes by leverage, not by loudness
- Connects tasks to human outcomes
- Measures the second-order effects
Anti-patterns
- Activity without a theory of change
- Optimizing metrics that don't matter
- Busywork that looks impressive
Reinforce it with
- Impact logs
- Customer outcome stories
- Reviews that ask 'what changed because of this?'
Impact is the difference between motion and progress.