All core values
Trust
Integrity
Doing what you said you'd do, especially when it's inconvenient.
Behaviors
- Honors small commitments
- Tells the same story in every room
- Acts the same when no one is watching
Anti-patterns
- Different message to different audiences
- Quiet exceptions for senior people
- Spin disguised as positioning
Reinforce it with
- Promise tracking
- Clear escalation paths
- Consequences that apply to everyone
Integrity is the value that makes every other value believable.