All core values
Performance
Rigor
Applying disciplined thinking and evidence to important choices, without letting perfection become the enemy.
Behaviors
- Tests assumptions before scaling
- Uses data to challenge intuition
- Documents the reasoning behind big bets
Anti-patterns
- Data theater without decisions
- Rigor used to delay action
- Analysis that ignores human context
Reinforce it with
- Pre-mortems and red teams
- Decision journals
- Structured experiments
Rigor is the discipline that makes confidence earned.