All core values
Performance
Simplicity
Choosing the solution that's easiest to understand and maintain, not the one that's most impressive to build.
Behaviors
- Removes steps before adding them
- Explains decisions in plain language
- Questions complexity that "just grew that way"
Anti-patterns
- Complexity as a status symbol
- Process added but never retired
- Jargon used to obscure, not clarify
Reinforce it with
- Regular process/tooling audits
- "What can we remove?" as a standing retro question
- Rewarding subtraction, not just addition
Simplicity is a discipline, not an accident.