All core values
Performance

Speed

Delivering value quickly while keeping the quality and trust that make the work sustainable.

Behaviors

  • Removes unnecessary steps from delivery
  • Makes fast decisions on reversible bets
  • Measures cycle time and learns from it

Anti-patterns

  • Speed that breaks trust or quality
  • Moving fast without learning
  • Using speed as an excuse to skip care

Reinforce it with

  • Short feedback loops with real users
  • Clear definitions of 'good enough'
  • Retrospectives that focus on what slowed the team down
Speed is the competitive advantage that only works when paired with judgment.