All core values
People
Advocacy
Speaking up for people, ideas, and perspectives that aren't in the room to speak for themselves.
Behaviors
- Names the missing voice before finalizing
- Represents customers or teammates in decision rooms
- Uses influence to create opportunities for others
Anti-patterns
- Advocacy only when it benefits the speaker
- Speaking over the people being advocated for
- Performative allyship without action
Reinforce it with
- Decision rituals that ask 'who is missing?'
- Sponsorship programs
- Recognition for people who elevate others
Advocacy is the voice that makes inclusion real.