All core values
Trust
Authenticity
Showing up as the same person in every room — honest about what you think, what you know, and what you don't.
Behaviors
- Names real constraints instead of performing optimism
- Shares the reasoning behind changed positions
- Matches private conversation to public message
Anti-patterns
- Performing a version of yourself for leadership
- Saying what gets applause instead of what is true
- Hiding misalignment behind polished updates
Reinforce it with
- Leadership vulnerability stories
- No-spin town halls
- Recognition for dissenting with respect
Authenticity is the trust that makes feedback and disagreement safe.