All core values
Trust
Confidentiality
Protecting sensitive information and the trust people place in you by handling it with care.
Behaviors
- Shares private information only with real need
- Secures data and conversations appropriately
- Respects boundaries around personal stories
Anti-patterns
- Gossip disguised as transparency
- Sharing confidences to gain influence
- Carelessness with personal or business data
Reinforce it with
- Clear data-handling policies
- Privacy training tied to trust
- Consequences for breaches that match their weight
Confidentiality is the guardrail that keeps trust safe.