All core values
People

Consent

Seeking informed, freely given agreement before using someone's personal information, image, or participation beyond their expected role.

Behaviors

  • Explains how personal information will be used
  • Asks before recording or sharing someone's story
  • Makes opting out possible without retaliation

Anti-patterns

  • Treating silence as permission
  • Bundling optional participation into mandatory work
  • Reusing personal information for an undisclosed purpose

Reinforce it with

  • Clear permission checks for recordings and testimonials
  • Simple withdrawal processes
  • Reviews of optional employee activities
Consent makes participation a choice rather than a test of loyalty.