All core values
Trust

Duty

Doing what the role requires because it matters, not because someone is watching.

Behaviors

  • Handles unglamorous obligations on time
  • Covers the gap when nobody owns it
  • Holds the standard when it is inconvenient

Anti-patterns

  • Duty used to justify martyrdom
  • Compliance without judgment
  • Only doing what is visible

Reinforce it with

  • Clear role expectations
  • Recognition for invisible work
  • Leaders taking their share of the drudgery
Duty is the quiet reliability that keeps an organization running.