All core values
Trust
Environmental responsibility
Making decisions that account for their impact on the planet and future generations.
Behaviors
- Weighs environmental cost in purchasing and design
- Reduces waste in daily operations
- Reports environmental impact honestly
Anti-patterns
- Greenwashing — claims without action
- Sustainability as marketing only
- Externalizing costs onto communities
Reinforce it with
- Measured environmental targets
- Sustainable procurement policies
- Employee-led green initiatives with budget
Environmental responsibility is stewardship extended beyond the balance sheet.