All core values
Trust

Honor

Acting with integrity even when no one would know the difference.

Behaviors

  • Keeps commitments made in private
  • Refuses wins that require cheating
  • Admits mistakes before they are discovered

Anti-patterns

  • Ethics that bend under pressure
  • Different standards for winners
  • Reputation managed instead of character built

Reinforce it with

  • Leaders telling stories of costly honesty
  • Clear consequences for ethical breaches
  • Promotion decisions that weigh how results were achieved
Honor is what an organization does in the dark — and it always comes to light.