All core values
Growth
Innovation
Improving how things work by trying things that might not. Treating new ideas as cheap and easy to test.
Behaviors
- Runs small experiments
- Steals shamelessly from other industries
- Kills its own ideas when the data says so
Anti-patterns
- Innovation theater (hackathons, no follow-up)
- Punishing useful failure
- Defending legacy because it's legacy
Reinforce it with
- Time-boxed experiment budget
- Demo days with real users
- Post-mortems that celebrate learning
Innovation is a habit, not a department.