All core values
Trust
Loyalty
Staying committed to the team and mission through the hard, unglamorous stretch — not just the easy parts.
Behaviors
- Defends the team's reputation when they're not in the room
- Stays through a hard project instead of jumping ship at the first sign of trouble
- Raises concerns privately before airing them publicly
Anti-patterns
- Talking badly about the company to outsiders while staying silent internally
- Loyalty that evaporates the moment it's inconvenient
- Treating every setback as a reason to disengage
Reinforce it with
- Leaders staying visibly committed during hard quarters
- Recognizing tenure through hard periods, not just wins
- Clear channels for raising concerns without disloyalty
Loyalty is commitment that survives the hard chapter, not just the good one.