All core values
Trust
Prudence
Taking risks deliberately, sized so a bad outcome never becomes fatal.
Behaviors
- Caps downside before chasing upside
- Tests small before committing big
- Keeps reserves for bad quarters
Anti-patterns
- Caution dressed up as strategy
- Betting the company on one guess
- Ignoring tail risks
Reinforce it with
- Risk limits in planning
- Staged investment gates
- Scenario planning rituals
Prudence is what lets a company stay in the game long enough to win.