All core values
Trust
Purpose
Connecting daily work to a meaningful outcome that people can name and feel proud of.
Behaviors
- Explains why a project matters to customers or the team
- Ties goals to human outcomes, not just metrics
- Revisits purpose when the work gets hard
Anti-patterns
- Mission statements that never appear in decisions
- Celebrating numbers without stories
- Asking for hustle without a reason
Reinforce it with
- Customer impact stories in all-hands
- OKRs that include 'so that' purpose
- Onboarding that connects roles to mission
Purpose is the energy source that carries people through mundane work.