All core values
People
Service
Orienting work around the needs of others — customers, teammates, and the communities you touch.
Behaviors
- Asks 'how can I help?' before assigning blame
- Designs for the user's worst day
- Treats internal requests with the same care as external ones
Anti-patterns
- Service theater without real follow-through
- Helping as a way to feel superior
- Ignoring internal customers
Reinforce it with
- Customer and teammate shadowing
- Service standards for internal teams
- Recognition for acts of help
Service is the habit of making the next person's job easier.