All core values
Trust
Sincerity
Meaning what you say and saying what you mean, without hidden agendas or manipulation.
Behaviors
- Gives praise that names the specific behavior
- Declines requests directly instead of ghosting
- Communicates intent, not just outcome
Anti-patterns
- Backhanded compliments
- Strategic ambiguity to preserve options
- Praise used to soften criticism without clarity
Reinforce it with
- Direct request norms
- Communication charters
- Feedback training on separating intent from impact
Sincerity is the quiet reliability that makes every word count.