All core values
Growth

Creativity

Generating useful, original ideas and making room for them to surface from anywhere.

Behaviors

  • Invites wild ideas before judging them
  • Combines concepts from unrelated fields
  • Protects time for exploration

Anti-patterns

  • Shooting down ideas early
  • Creativity reserved for designated roles
  • Innovation theater without production

Reinforce it with

  • Idea capture systems
  • Creative sprints
  • Cross-pollination sessions
Creativity is the raw material that discipline turns into progress.