All core values
Growth
Experimentation
Testing ideas in small, cheap ways so failure becomes data and learning becomes routine.
Behaviors
- Runs a small test before a big bet
- Documents what was learned, not just what shipped
- Kills experiments that don't work
Anti-patterns
- Betting the quarter on an untested idea
- Experiment theater with no follow-through
- Punishing failed experiments that were designed to learn
Reinforce it with
- Experiment boards
- Time-boxed pilots
- Post-experiment retrospectives
Experimentation is the engine that turns guesses into knowledge.