All core values
Growth

Forward momentum

Keeping progress visible even when the finish line is uncertain or the path keeps changing.

Behaviors

  • Ships small wins when the big goal is far away
  • Tracks leading indicators, not just outcomes
  • Re-energizes the team during long projects

Anti-patterns

  • Stalling until the plan is perfect
  • Measuring only the final result
  • Letting long timelines drain motivation

Reinforce it with

  • Weekly progress rituals
  • Visible roadmaps with milestones
  • Recognition of incremental advances
Forward momentum is the proof that the work is still alive.