All core values
Growth

Hope

Sustaining a credible belief that the future can be better — and that our actions matter to it.

Behaviors

  • Names the path forward in hard times
  • Holds optimism and realism together
  • Reframes setbacks as problems to solve

Anti-patterns

  • Empty cheerleading without a plan
  • Despair treated as realism
  • Hope outsourced to leaders alone

Reinforce it with

  • Leaders sharing honest, hopeful narratives
  • Visible progress markers toward long goals
  • Celebrating recoveries, not just wins
Hope is a strategy's emotional engine — teams without it stop trying.