All core values
Growth
Long-term thinking
Making decisions the future version of the company will thank you for, even when it costs something now.
Behaviors
- Weighs second-order effects before deciding
- Invests in things that pay off past this quarter
- Says no to short-term wins that create long-term debt
Anti-patterns
- Optimizing for the next demo or review cycle
- Treating technical/culture debt as someone else's problem
- Decisions that look good in the deck, not in year two
Reinforce it with
- Multi-year planning alongside quarterly OKRs
- Rewarding decisions retroactively, once outcomes are known
- Leaders explicitly naming trade-offs out loud
Long-term thinking is what protects the company from its own short-term wins.