All core values
Growth
Originality
Contributing ideas that are genuinely new, not just repackaged consensus.
Behaviors
- Proposes the unconventional option
- Builds on ideas instead of only critiquing them
- Protects half-formed ideas until they can stand
Anti-patterns
- Novelty for its own sake
- Shooting down every new idea in its first minute
- Copying competitors and calling it strategy
Reinforce it with
- Brainstorm norms that defer judgment
- Credit for idea originators
- Budget for testing odd ideas cheaply
Originality is how an organization avoids becoming a slower copy of someone else.