All core values
Growth

Stretch

Choosing goals that require people to become more capable than they are today.

Behaviors

  • Assigns work slightly beyond current ability
  • Supports people through the discomfort of growth
  • Recognizes growth as much as outcome

Anti-patterns

  • Setting goals so safe they cannot fail
  • Stretch without support
  • Punishing people for missing ambitious targets

Reinforce it with

  • Growth-oriented goal setting
  • Coaching during hard assignments
  • Promotions that reward capability built, not just results delivered
Stretch is the request that pulls people into their next version of themselves.