All core values
Growth

Tenacity

Staying with hard problems long enough for breakthroughs to arrive, without confusing stubbornness with persistence.

Behaviors

  • Returns to hard problems with fresh angles
  • Protects energy for long challenges
  • Switches tactics without abandoning the goal

Anti-patterns

  • Pounding the same approach that isn't working
  • Burning out to prove commitment
  • Giving up at the first real obstacle

Reinforce it with

  • Protected project time
  • Milestone-based persistence reviews
  • Stories of late-arriving breakthroughs
Tenacity is the patience to keep moving when the solution hasn't shown up yet.