All core values
Growth
Vision
Holding a clear, compelling picture of the future that helps people choose what to do today.
Behaviors
- Connects daily work to the long-term story
- Revisits vision when priorities drift
- Makes the future concrete enough to act on
Anti-patterns
- Vision statements that never appear in decisions
- Abstract goals no one can picture
- Changing vision every quarter
Reinforce it with
- Quarterly vision refresh rituals
- Storytelling in all-hands
- Decision filters tied to the vision
Vision is the magnetic north that makes short-term trade-offs make sense.