All core values
Growth
Wonder
Staying genuinely curious and amazed about the world, the work, and what might be possible.
Behaviors
- Asks naive questions that open new paths
- Explores outside the industry's usual sources
- Approaches problems with fascination, not just urgency
Anti-patterns
- Cynicism that kills exploration
- 'We've always done it this way'
- Curiosity squeezed out by the calendar
Reinforce it with
- Time for exploration and learning
- Show-and-tell sessions across disciplines
- Questions celebrated as much as answers
Wonder is where innovation begins — long before the business case.