Executive Editor — Utah Business — Founder, Backpack Marketing
Catherine Bennett is the executive editor of Utah Business, where she leads the state's flagship business storytelling platform, and the founder of Backpack Marketing, an agency that helps lean teams clarify their brand and message. Her path runs from print journalism through global communications, marketing leadership for Utah manufacturers, and entrepreneurship — which gives her a rare vantage point on how culture actually gets told, lived, and scaled. She writes and speaks about collaboration, accessibility, and community as the ingredients that make a business ecosystem thrive.
Download a quote card for LinkedIn or X.
What Is a Culture Assessment? (Definition, Questions & Framework)
A practical definition of a culture assessment, an 8-dimension framework, example questions for each dimension, and how to run one with your leadership team and act on what it shows.
The Promotion Test: Do Your Values Affect Who Advances?
An illustrative organization replaces 'leadership presence' and 'fit' with a promotion evidence standard that connects values to conduct at the next level.
When a Star Performer Breaks the Values
A top producer treats a colleague badly. Leadership does nothing. The real message is now clear to everyone. A case study in what consequences actually teach.
Founder & President — The Table Group — Author, 'The Advantage'
One of the most widely read voices on team health and organizational clarity. Best known for reframing culture as a competitive advantage, not a soft asset.
Organizational Psychologist, Professor — The Wharton School — Author, 'Think Again'
Wharton's top-rated professor and one of the most cited voices on how people work at their best. Focuses on generosity, rethinking, and originality inside teams.
CEO — KPI Fire — Author, 'Fire Starter: How to Ignite Improvement'
Helps organizations turn improvement into a daily operating rhythm. Combines continuous-improvement systems with leadership discipline so culture becomes measurable.