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Marcel Petitpas

Co-Founder & CEOParakeeto — Author & keynote speaker

Focus areas
Operational ExcellenceLeadershipStartups

About

Marcel Petitpas is co-founder and CEO of Parakeeto, a firm that helps digital, creative, and consulting agencies measure and improve profitability. His argument is that most financial problems are operational problems in disguise — capacity, utilization, and scope habits that leaders never made explicit. Getting those numbers visible changes how teams work, not just what they report.

Ideas they're known for

  • Financial problems are usually operating problems in disguise
  • Revenue is a false goal; profit per unit of capacity is the real one
  • You can't improve delivery culture you don't measure

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